We operate. We educate. We generate.

We run home services businesses. We teach what we built. We generate the leads that make it work.

Explore our businesses Get help to grow
  • $275M+ revenue
  • 29,000+ installs
  • 8-figure exit
  • SPASA National Gold, 2025
  • AFR Fast 100, No. 3

We install pools. We teach tradies. We generate leads.

We educate

Short, practical courses and guided AI tools for Australian tradies and home services businesses.

We generate

DFRNT Group

Exclusive leads in your postcodes, managed Meta and Google ads, and consulting. A service of DFRNT Group.

This quarter. Across our businesses.

Sales this quarter
$6,374,133
Leads generated
5,309
Media impressions
2,588,325
DFRNT growth YoY
+29.7%

1 July to 16 September 2026

Most people teaching your industry have never built anything.

We have built, scaled and sold businesses, and we still operate them today. DFRNT brings together the three things we use to grow our own: hands-on operating experience, systems people can follow, and a pipeline of new customers.

Media, awards & achievements.

We don’t ask you to trust our advice.

We ask you to look at our businesses.

Find your next move

Your next move.

Look at our businesses.

MFP Easy. See where the experience comes from. (opens in a new tab)

Learn the system.

Tradie School AI. Build your foundations or get ready to scale. (opens in a new tab)

Put us to work.

DFRNT Leads & Consulting. Get the leads, advertising or support your business needs.